Primary Services

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Whether you are working on a new product or service, a new market or geography or a new partner opportunity, we can provide you with the skills, methodology and experience to give you the best chance.

We offer hands-on delivery, including:

Lead a fast-paced research and development process to:

• Dissect a company's hypothesised opportunity
• Engage with multiple customers to prove or disprove the concept
• Test product and service viability and 
• Confirm scope for sales over 1-5 years.

Once, the potential 'size of the prize' has been confirmed, we contrast, recommend and develop steps for how profit will be maximised to prepare to win investment and launch. This includes: 

• Product or service design and development
• Business model development
• Pricing and positioning
• Go-to-market planning and channel optimisation
• Capability and scaling options recommendations
• Partnership assessment, due diligence and negotiations 
• Customer experience and operational process design
• Leadership and team structuring and hiring
• Cost and margin analysis
• Financial modelling and forecasts
• Investment and stages of investment required recommendations
• Key success factor, pilot and launch planning, and
• Deliver a high-profile launch. 

What you get: Solid, structured, rationale and customer-led business cases, with ventures and strategy prepared in-parallel to launch. New businesses all prepared in advance to grow at pace from day one.

One of the most difficult things for a leader responsible for adding significant growth regularly as well as managing the delivery of 'business as usual', is choosing between multiple options. You must:

• Understand the way your market is moving, especially competitive threats 
• Know what's important to watch or jump in to from adjacent markets
• Ascertain what the company currently has, and what's in the roadmap that will be competitive
• Choose which of - sometimes limited - resources and time should be invested in which option first.

Using a colourful suite of techniques for investigation, market engagement, and team activities, we provide you with dramatic market insights, shared new learning and the ability to review and prioritise multiple options.

You will have new perspectives and expertise on your own and influential adjacent markets; opportunities framed to an equal level (no questions unanswered) and assessed against a bespoke criteria, and clear recommendations to enable to you make quick decisions and inform other directors.

One key piece of our methodology is demonstrating how to get the meaningful, commercial answers you need to confirm a new venture will succeed from engagement with current and prospective customers, influencers and potential partners.

Through careful market analysis and planning, we segment your target market, create a list of the top few dozen people who will buy; contact them directly and win the right to a face-to-face or phone discussion.

Using a highly-engaging style, combining the best of consulting and investigative techniques, we have open and detailed conversations, are welcomed by customers, and truly understand their context, needs, motivations and ability to buy.

The results: Insights that pinpoint exactly how to position your new products or services and customer requests to buy. We work with you to drive out full sales pipelines, impossible to ignore by invested company stakeholders.

Achieving 10s or 100s of thousands of dollars of sales is tied intrinsically to your competitive positioning and strategy. We work with commercially-savvy directors who want to get 'the edge' on competitors by beating them to the top targets, offering higher differentiated value or securing essential partnerships.

You may have an established or soon-to-be-launched product or service, or be entering a tougher competitive environment. Or, a company may have identified your offer to help them win in a new market, geography or challenging landscape.

We represent your senior team and work alongside them as an 'outsourced commercial director' to:

• Rapidly review current capabilities
• Frame or re-frame your offer and positioning;
• Establish go to market agreements and/ or prepare and secure major partnerships

... ultimately, accelerating your momentum into a new market or geography.