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How can we maximise growth in multiple areas?
Amplitude, a world-renowned leader in ultrafast lasers, serves rapidly-moving industrial, medical and scientific markets such as display and ophthalmology from France, Korea, China, Japan and the US.
Core activities keep the company’s 300 staff extremely busy, which posed a challenge when the leadership team identified not one, but multiple major opportunities.
Determined to leverage almost 20 years of history and seize every success possible, Amplitude sought growth expertise and hands-on training to:
- Coach key strategic staff to go beyond ‘sales’ to capture a whole global market;
- Illustrate delivery of tactical answers to peers and investment decision-makers;
- Deliver visible commercial results, including: new market insights, refined offers, reinvigorated relationships with customers, and data-led business and financial cases.
Working side-by-side with Amplitude staff, we complete live analysis, customer and execution activities, modelling best practise against the company’s competencies and culture.
Understanding what should be offered, how it will be delivered and what’s the relative potential of each space, helps Amplitude ring-fence and prioritise growth investment.
Feedback to date
“With complex markets and so many opportunities at once, it’s essential we move as a team. Over the past year, I’ve watched our managers grow as segment champions and the COMEX and their peers have had increased confidence in them.
Melanie brings a burst of energy each week and a pushes the team to approach customers, analysis and offers in a completely new way. It’s been really useful to be able to call on someone who understands us, but offers an external perspective”
Vice President, Sales
What strategy will maximise returns in 1-2 years?
Market assessment and rapid launch strategy
Smart technologies and the markets changing with them provide many opportunities to companies willing to move quickly.
Slyvania, the global lighting specialist, sought multiple entry points and wanted to use its agility to realise numerous new ventures at once. Smart street lighting was a subject with much noise and many avenues, however and there was not time to take a wrong turn and delay market entry.
Across just a few months, we:
- Developed and validated a dozen potential smart street lighting propositions, providing insights why they would (or would not) work;
- Recommended the best propositions to offer, taking into account a bespoke Sylvania selection criteria; and
- Short-listed potential technology partners and fast-tracked the most appealing, including two emerging players gaining worldwide attention.
Findings were presented in a Sylvania strategy with two year vision to capture and realise three propositions with strong market feedback.
Candidate vetting and recommendations were also provided to hire a promising New Business Development Manager, who received a detailed step-by-step handover to use the strategy and momentum to bring the new business to life.
Endorsement
"Our ambition was to enter and realise a smart street lighting business within two years - an extremely tight timeline.
Melanie took a methodical approach to assess all options, ruling out many areas and technologies that wouldn't work. She then pinpointed a great opportunity with ready-to-go technology and evidence of customers willing to pay and outlined a clear strategy for us to launch and grow. She handed over a nascent venture, with major progress close to agreement with top partner targets and much momentum"
Global Director of Strategy and New Business Development, Sylvania.
What are the big opportunities in a complex market?
Market analysis and opportunity identification
Economic development agency New Zealand Trade and Enterprise (NZTE) is committed to growing companies internationally and promotion of NZ business worldwide.
NZTE's team had identified potential agritech and science opportunities in France. But, with many methods of dairy, beef and sheep production across the diverse landscape, the farming sector was complex and evidence for agritech hard to gather quickly.
NZTE hoped to provide NZ companies with detailed knowledge to make fast, informed strategic decisions about investing in France.
Maximise Growth provided a concise introduction to the French agricultural sector, with engaging insight to help company directors and support staff understand:
- Composition of the sector and priority customer segments
- Key trends and evidence of sustainable agritech spending
- Potential agricultural technology and science opportunities, and which technologies might be suitable in France.
The information was bought to life in a lively webinar, with much interaction, and via an easy-to-read-and-reference report.
Attendees shared they could now make decisions they'd been delaying for months... "Great presentation also the deck was spot on. Thanks."
They said
"The Maximise Growth team have had a very significant and positive impact on the project, giving us detailed answers quickly. I was particularly-impressed in their speed securing quality interviews.
The team grasped the key stakes and objectives very quickly, brought competence and professionalism and were very pleasant to work with. Their work built confidence internally and externally and made the next steps clear to support our customers.
I wouldn’t hesitate to make use of Maximise Growth again in the future"
Business Development Manager, NZ Trade and Enterprise
How can we win support from the board?
Rapid business case
Our client was a municipality-owned investment vehicle, designed to grow the community's assets and contribute to the local economy.
With the municipality and an independent board of directors setting strategic objectives and approving material transactions, clear investment documentation was a top priority.
With an urgent decision pending to expand an important travel/ lifestyle business, Maximise Growth:
- Completed rapid market analysis to confirm and further detail the executive team's hypothesis opportunity
- Created a clear rationale to communicate the investment choice step-by-step and implications and
- Delivered a concise business case proving required investment.
Feedback shared
“We need to be able to make quick, confident decisions on what to prioritise when there's too many investment options competing.
A business case was developed in just one week, and it was well thought of, helping us make a great impression on the board"
Director, Investment Organisation.